Ashley Prange left her work as nuclear analyst in D.C. to solve an even bigger challenge: to create a line of bold, long-lasting color cosmetics without the harmful chemicals that led to her chronic breakouts, irritation and toxic load. A trailblazer at heart, Ashley saw an opportunity to fill a hole in the market: consumers often wear clean color during the day, but turn to conventional cosmetics when they want full spectrum color payoff and long lasting wear. Finding no clean color line to meet this need, Ashley transformed her coffee grinder into a mineral mixer and set out to create makeup that would leave her skin as happy as it was after a week of going au naturale. Her mission was to use exclusively healthy, naturally derived & ethically sourced ingredients to replace each and every product in her former beauty routine. The success of her initial lab samples (her skin's newfound glow stopped people in their tracks, leading to a waitlist of personalized orders) evolved quickly into a full product range that launched in 2011.